Leveraging social media in your inbound marketing strategy enables you to start delivering interactive videos, infographics, webinars or podcasts within seconds. This content can be delivered to your audience and shared across platforms instantly. According to our friends at HubSpot, 27% of total U.S. internet time is spent on social networking sites. This is extremely valuable for inbound marketers.
Social media allows you to promote your products or services on various social media platforms such as Facebook, Instagram, and Twitter. You can start engaging with your customers and turn “likes” into “buys”. Overall, this encourages conversation and builds relationships. All of your content should be unique and tailored to the specific platform you are sharing on. This will increase brand awareness and boost conversions. At Nu, we know you need inbound marketing to build trust with high-quality leads who demonstrate an interest in your business.
Benefits of Social Media Marketing
Social media marketing can help with a multitude of goals such as:
- Increase brand awareness
- Foster relationships with customers
- Drive conversions
- Build conversations
- Create a brand identity
- Establish industry authority
Knowing how to set worthwhile goals is important. The bigger and more engaged your audience is, the easier it will be for your organization to mark every marketing goal off your list. Fortunately, we’ve put together a quick list of how to utilize social media channels with your inbound marketing strategies.
6 Social Media Marketing Tips to Help Your Inbound Marketing Thrive
1. Create a social media content plan
Building a social media marketing plan is essential to growing a successful business. It can help maintain consistent posting schedules across channels, you will avoid any last-minute rushing to find content to share, and your company can stop missing out on trending topics due to poor planning.
2. Keep a consistent brand image
Using the right social media channels will enable your business projects to boost your brand image across platforms. Each platform has its own unique environment. The tone and voice of your company’s core identity, whether informative, friendly or comedic, should stay consistent.
3. Track competitors
Keeping an eye on competitors can provide valuable data for keyword research. This can also provide interesting marketing insight. If your competitors are using a certain social media channel or technique, consider testing content on your platforms and see if your audiences engage positively.
4. Share curated links
Creating original content to gain clients, followers or fans, is also a great opportunity to link outside articles too. Be aware that the curated content should still be relevant and useful to your audience. Curated links demonstrate that you recognize the value that other companies bring to your industry.
5. Measure success with analytics
Google Analytics is a great data measuring tool to keep track of your success. Attach tracking tags to your social media campaigns so you can accurately monitor them. Don’t forget to use the analytics within each social platform for additional insights into which content is performing the best.
6. Always plan for a crisis
Things can move very fast on social media, so you need to prepare for a crisis ahead of time. Make sure your accounts are secure with a strong password, use social listening to identify potential problems, and stop all scheduled posts. As a team, identify what is really defined as a crisis before you start thinking about implementing the plan.
Utilizing social media effectively will help your company personalize and grow your online presence. We help make marketing simple by delivering growth and providing a transparent strategy. Contact us today so we can build a strong partnership together.