For your business to thrive locally, you need to target the local customers with relevant products and services. Major search engines such as Google and Bing factor location in local SERPS. What does that mean? Businesses that operate close to customers enjoy greater visibility in the local search listing.
Why is Local SEO Important?
A study done by Forbes shows that 95% of smartphone users in the US use their devices to perform a local search. 61% of them call while 59% visit. Local SEO does two things. It helps customers discover your business and at the same time provide them with relevant and accurate information such as your address and telephone number.
Local SEO solutions gives you a higher chance of reaching more local customers and engaging them better than competitors. And this could mean the difference between a customer finding your brick-and-mortar store or walking past to your competitor’s premise.
Get Found by Local Customers
When searching for products or services locally, Google provides users with a Local 3-Pack – a map of relevant businesses near them. This information includes your name, address, and phone number. When customers have this information, they will be able to contact you or even visit your premises. This in an integral component of local SEO. Using it, we can help drive quality traffic and convert better than competitors in your locality.
Nu can help you dominate local search and drive quality local traffic to your website. We can tailor a local search strategy that allows you to build a stronger customer base within your geographical location. Talk to if you need help with:
- Local content: we’ll craft local content that uses geo-specific terms and phrases so you can generate high-intent and qualified leads.
- Google and Yelp business optimization: We’ll help you list your business on Google and Yelp and ensure it’s being displayed properly and with accurate details.
- Local SEO on page optimization: we can optimize your pages for local search words, so you can rank for queries that your target audience is searching online.
- Reviews and testimonials: 85% of customers believe online reviews as much as personal recommendations. We can reach out to your happy customers and ask them to leave glowing about your business.
If you operate a local business, we can help you optimize your website for local search. We have years of experience in on-page SEO and Yelp/Google map optimization. Get in touch and find out our local seo solutions can boost your visibility and drive business growth.