What Makes an Effective Email Marketing Campaign?
Email marketing is one of the most cost-effective marketing tools for businesses. It’s easy to manage, gives you complete control and allows you to establish a direct contact with your customers. A lot of your success depends on the software you choose because it’s responsible for making sure your emails are delivered. A successful email marketing strategy should be written and attract attention in busy inboxes. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA. If a potential customer has joined your email list, that means they are extremely interested in what you have to offer.
Here are a few reasons why email is a powerful communication channel:
Email is Personal
Consumers tend to respond to messages that are personalized and relevant. Personalize your messages and content based on the subscriber’s preferences and buying patterns. Email allows you to land directly in their inbox with no ranking system limiting your reach.
Email is Purposeful
Your users have to give permission when signing up on your email list. They want to get updates from business and learn more about your services. These individuals will be extremely receptive to your messages.
Email is Instant
Consumers love the ability to gain information about exclusive offers and deals. Delivering your email campaign allows your business to send the word out about sales and news within seconds. Your audience can immediately take advantage of the opportunity to save money or access your product.
People Use Email Everyday
Every internet user has at least one e-mail account. According to a recent Radicati Group study, there were more than 3.8 billion email users in 2018. Most individuals typically have a personal and corporate account. By 2022, the number is expected to rise to 4.2 billion users.
3 Things Your Next Email Campaign Should Have
01. Personalization & Imagery
Marketing emails should always be personalized to your specific audience. Keep the reader in mind and fill the message with interesting topics that relate to your customers. Instead of sending your consumers to a landing page, provide different interactive content within the body of the email. Images or videos will help your recipients quickly understand the message. Adding interactive content will keep users engaged. Also, few people want to read impersonal emails addressed as “Dear Sir/Madam”. Start by addressing recipients by their first names to be more friendly.
02. Responsive Design
Your campaign needs to be designed for all devices on which users can read their emails. Whether on a desktop, laptop, tablet or smartphone. Designing an email marketing campaign for mobile devices is extremely important. 73% of companies highly prioritize mobile device optimization when creating email campaigns. By using triggers, mobile integration, and data collected from other platforms, your company can improve the relevance of the campaign content.
03. A Clear Call-to-Action
Creating a meaningful call-to-action (CTA) adds a path for your customers to follow. The CTA is the determining factor between a lead and a conversion. Don’t be vague, let your customers know what will happen when they answer your CTA. If you are taking up a subscriber’s time with an email, every message you send should point to it. Let them know you have a solution that will lead to success.
Email marketing is an important long-term investment with a much higher return. People will continue to receive messages at a low cost for a longer time. Contact us for more ways we can help you improve your next marketing strategy.