ClickCease SEO Archives - Nu 2020

Should You Index Every Page?

No.  End of article. For real though, no.  We have had a habit of looking at every page the same way and it hurts the SEO of the site as a whole. Think about it this way: If you have 100 pages on a site, 20 of them pages like ‘Services,’ and ‘Pricing,’ and 80 […]...

How to Create a Sitemap with Screaming Frog, and then Submit it to GSC

A sitemap is Google’s guide to seeing what’s on a site.  Google sends its little ‘spiders’ that follow the web to the bottom of the site.  They start from the top (the main URL) and work their way down each page, checking each internal/external link.  Problem is if you don’t tell them how you want […]...

How to do a Site Audit with SEMrush

I include this in the initial SEO tasks because it’s helpful to make sure everything on the site is good to go and when it gets indexed it’s fairly clear. If you’ve followed the walkthrough step by step… you might be mad at me once I tell you that SEMrush can tell you which pages […]...

Connecting a site to Google Search Console

Google Search Console is a helpful tool for examining your site.  It’s also entirely necessary if you’re wanting to submit a custom sitemap and let Google know how you actually want it to crawl your site (more on sitemaps later). If you haven’t already done so, make sure you connect Google Analytics. Start by logging in […]...

Connecting a site to Google Analytics

Google Analytics allows us to get real-time information about traffic to a website.  It’s a very important program to link up as it will also make connecting Google Search Console easier. Start by going to Google Analytics.   2. Once there, click ‘Admin’ at the bottom. 3. Next, click ‘Create Account’ in the leftmost section (there […]...

Updating the SERP – SEO Title, Meta Description, and Slug

It’s important to double check that the slug, meta description, and SEO title for each page going live when a site launches are correct. These three things are the very first three things someone will see when they find your site on a SERP (Search Engine Results Page) and they are the first things that Google sees.  […]...

Updating Alt-Text

Alt-Text is a foundational piece of SEO.  It is essentially a description of the image.  Have you ever tried to Google something because you weren’t sure what it looked like?  How does Google know?  Alt-Text.  Some people try to cram company names and marketing into the alt-text, but I would advise against it.  Write a […]...

Completing Required SEO Tasks for a New Site

Creating a site and simply launching it sets a site up for immediate failure.  Below is a checklist that links to individual articles that help you walk through each individual step of launching a new site from an SEO perspective. Update the alt-text for every image on the site. Double check each page that is […]...

Pulling Monthly Organic SEO Reports

These reports show the monthly ebb and flow of organic SEO for any given client.  The account strategist sends these to the client each month. Log in to SEMrush using the credentials in TeamPassword. On the left side of the screen scroll down and select ‘My Reports.’ 3. Now select ‘Full Organic Research.’ 4. Input the web domain. […]...