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PROJECT DETAILS
Carolina Custom Homes:
Case Study 1.0
Here’s a quick overview of how we’ve achieved 957% increase in leads for Carolina Custom Homes from 2017 to 2018.
ACHIEVED
What can be done in a year?
- 957% increase in leads
- 25% increase in sales
- 909 total lead submissions through eBooks
- 1 new sales team member, from our results
We’ve seen incredible growth for Carolina Custom Homes in just their first year with an inbound strategy. The creation of educational eBooks combined with other resources has led to a steady stream of leads for their business.
WHAT WE DID
How did we achieve a 25% increase in sales and 957% increase in leads in one year?
A New Website
The new website was designed to be more than a pretty face. Improved navigation, targeted forms, and enhanced floor plan search tools made the website a lead-generation machine.
Resources That Convert
Ebooks and other educational resources were used to capture lead information via a CRM (customer relationship management) tool. Together we also developed a new, consistent blogging schedule that covered topics which answered customers’ questions and concerns about home building.
Better Content
Our eBooks and other resources were aimed at answering the questions most of their customers already had about building a home: things like buying land, finding the right floor plan, and how to budget for a new home. The more resources they checked out, the more qualified the lead!
The real appeal of ebooks and other content is that it’s evergreen: whether it’s been days, months, or even years, your content will continue to work for you. Over time, these resources will build on one another to generate better, more qualified leads for your business.
CONCLUSION
Wrapping Up
Like many things in life, inbound marketing is all about the journey, not the destination. Our next steps include implementing new strategies and practices aimed at developing a website steered by growth-driven design. That doesn’t mean we can’t stop and enjoy these numbers for a little bit though.
CLIENT’S REVIEW
From The Clients
Good work by good people - results-driven agency that works collaboratively to establish goals & then goes out and meets or beats them.
Joshua McCutchen
Dewey's Bakery
Nu did a beautiful job creating our website and video. They made the process easy & were very helpful. Every member of the team has been professional. They have kept to timelines and responded whenever we have needed assistance.
Denise Cooke
Bloomday Granite
Better Door has been working with Nu for over a year now & has seen great results for our general web presence, site traffic and online sales (to name a few areas). We love our account team!
Kelsie Coltrane
Better Door
Everyone we worked with at Nu was professional & talented. They went above and beyond to make sure we ended up with a logo and website we loved. Excellent quality!
Amy Meinecke
Window Works Studio
I want to take a moment to send out a huge Thank You to Nu! You guys are absolutely the best. A project that was overwhelming to me you guys turned into fun and enjoyable. I appreciate your integrity, accountability, diligence, perseverance and discipline but most of all your grace.
Tripp Bunker
Sagamore Homes
Great experience! Their help with a new website and advice on driving traffic to our site has been a real help to our business. Definitely recommend to others.
Jodie Spencer
Buckeye Custom Remodeling
