Carolina Custom Homes: Case Study 2.0

Here’s a quick overview of how we’ve achieved a 74.54 % increase in customers for Carolina Custom Homes since they joined us in 2017.

Client: Carolina Custom Homes
Project Length: 2 years

What can be done in two years?

  • 74.5% increase in customers
  • 83.7% increase in leads year over year
  • 10.5% reduction in traffic, but double the leads*
  • 31% of leads began via live chat/bots
  • 34% of chats became a Sales Qualified Lead
  • 12.2% of chats lead to a tour

Recap: We partnered with Carolina Custom Homes in the summer of 2017 and introduced them to the power of inbound marketing. The results? Off the charts. See them for yourself in Carolina Custom Homes’ first case study.


Wait…Carolina Custom Homes has more than one case study?
Absolutely. Here at Nu, we don’t subscribe to the humble brag. We simply celebrate our successes–loud and proud. If that means one client is so successful that it takes more than one case study to share their wins, we don’t have the slightest problem with that.

*This means that we are generating more qualified leads.


What have we done since our last case study?

Live Chat & Chatbots

31% of Leads Began Via Live Chat/Bots 70%
34% of Chats Became Sales Qualified Leads 80%
12.2% of Chats Lead to a Tour 50%

Oh, the power of robots (and, you know, live chat). A hefty 31% of Carolina Custom Homes’ leads started the conversation process via live chat or chat bots–hey, with numbers like that, we don’t care if robots take over the world. They’re pretty savvy customer service reps.

And it just keeps gettin’ better… 34% of the chats became a Sales Qualified Lead. Compare that to the 24% of SQLs that came from plain old forms, and we think we might be able to sway even the oldest of old school forms folks over to the land of bots and live chat.

And better… 12.2% of chats have lead to a customers scheduling a tour with Carolina Custom Homes. How often does a basic form lead to a tour? Just 5.91% of the time. Insignificant? Not at all. Can it hold a handle to 12.2%? Again, not at all.

Alright, this is getting out of hand. In fact, clients who use the live chat feature are twice as likely to schedule a tour than those who don’t–106.4 % more likely, to be exact.

One more time for the people in the back, live chat works. Those that chat are five times more likely to become a customer than those who don’t. Yeah, five times. We like those odds, too.


Wrapping Up

Altogether, as a result of their partnership with Nu, Carolina Custom Homes has scored the following stats, and we’ve gotta say, they’re not too shabby. Actually, they’re downright impressive. Remember, we’re not here for the humble brag. We worked hard and it paid off for our customers. We’re here to shout from the rooftops, thank you very much.

83.7% Increase in Leads
34% of Chat Became a SQL
74.5% Increase in Customers

Thinking it’d be cool to see your own success highlighted in a case study? We think so, too. Let’s start with a quick phone call, though? You know, kind of like getting coffee on a first date instead of a full meal so you can escape early on without committing to three courses? Our discovery call is a little bit like that, but less awkward? It’s also 100% free of any obligation or commitment. Just drop a time on our calendar.