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THE CHALLENGE
How to Increase the Quality of Leads.
In most cities homeowners have many different options to choose from when selecting a company to install new countertops. Bloomday Granite & Marble did not necessarily want to increase their overall revenue by that much, but simply increase the quality of the leads.
The Solution
Enhance the users experience on the website to allow for better lead generation and lead nurturing. We accomplished this by developing a streamlined process to schedule free consultations from the website as well as improved navigation, important pricing information, live chat, and free guides.
FREE CONSULTATION
Leads Would Not Come Prepared for Consultation
One of the issues that Bloomday wanted to solve was to reduce the number of consultations that occured where the home owner was not fully prepared. Replacing countertops requires a lot of planning on the front end which involves a lot of time from the sales and techs. Unprepared home owners were creating a bottleneck because they were not prepared to answer all of the necessary questions, thus taking up valuable time of the sales associates. Often homeowners would need to schedule a follow up consultation which would sometimes lead to the homeowner getting distracted and never scheduling the follow up.
By adding a page on the website dedicated to the “Free Consultation” we were able to create a better experience for the homeowner and sales team!
This page helped to:
- Educate the homeowner on the front end on what to expect at the consultation.
- Allow the homeowner to schedule a time that works with their busy schedule.
- Generate leads on the website 24/7 even when the office was closed.
- Inform the sales team so they could be prepared to greet the potential customer.
In addition …
- We used automation tools to send a follow up email that helped the homeowner properly prepare for the consultation. In turn, this led to closing more business faster and increase profitability.
- We sent multiple reminders of the appointment to reduce no shows.
IMPROVED NAVIGATION
Website Visitors Were Unsure
What Action They Should Take
3 seconds
You literally only have 3 seconds to capture someone’s attention when they arrive at your website. When designing a website, you have to think like the uneducated consumer that is visiting your website. The website visitor is coming to your website because they are not experts in what you do. It is important to avoid jargon and confusing acronyms.
In short, you need to tell the website visitor what their next steps should be.
- Call to Action needs to be front and center.
- Navigation needs to be easy to understand.
- Make use of mega menus to create visuals.
- Homepage should be focused on the high level offerings.
AUTOMATED BOT ASSISTANTS & LIVE CHAT
Website Visitors Have Questions
Website visitors often have questions, but do not want to pick up the phone and call because they are worried that they are going to be hounded by the sales team! By creating an automated bot assistant it allows visitors to self help themselves with basic questions. It is personalized and focused! And if users want to talk with a live person, they can choose to do so without being forced.
Bots can:
- Answer basic questions.
- Schedule appointments.
- Generate leads.
- Provide support.
p.s. they can do this for you 24/7
RESULTS & IMPACT
What Can be Done In Just a Few Months?
- Quality consultations
- Increased closed business
- Better quality customers
- Better conversion rates on website and consultations
- Increased profitability
- Better experience for homeowner
Wait ... there's more?
Absolutely. Here at Nu, we don’t subscribe to the humble brag. We simply celebrate our successes–loud and proud.
IN JUST THREE QUARTERS!
4.6% growth to 234.7%
Growth In Leads!
CONCLUSION
Wrapping Up
Thinking it’d be cool to see your own success highlighted in a case study? We think so, too. Let’s start with a quick phone call, though? You know, kind of like getting coffee on a first date instead of a full meal so you can escape early on without committing to three courses? Our discovery call is a little bit like that, but less awkward? It’s also 100% free of any obligation or commitment. Just drop a time on our calendar.
Schedule Your Free Discovery Call
We offer a no-obligation free discovery call. During this 10 minute phone call, we will discuss your goals and see if we’re a right fit for one another. If you’re looking to grow your business, ready to invest, have a website, and are not a asshole, let’s talk! Once you submit this form, we’ll follow up with a series of questions via txt msg. Be on the lookout.