Rut Manufacturing: A Case for Better eCommerce
Rut Manufacturing came on board with Nu late in 2018 ready to sell some big equipment and meet some big goals in the process.
What can be done in a year?
- 72% increase in revenue
- 386% increase in leads
- 1600% increase in top 3 keywords rankings
- Bounce rate decrease by 86.46%
- 364.11% increase in site traffic
- 73.79% decrease in page download time
- 18% increase in mobile site traffic
- 86% decrease in mobile bounce rates
Yeah, we did all of that in one year. We’re excited to keep winning alongside Rut Manufacturing, but let’s take a minute to pause, celebrate these wins, and share a little bit of how we did it. Yes, just a little bit. We can’t give all of our secrets away willy nilly on the internet.
WHAT WE DID
How did we achieve a 72% increase in revenue and 386% increase in leads in one year?
All of these numbers shake out to a 65% increase in ranked keywords overall.Each client is different, but for Rut, these numbers are the result of organic keyword research, better internal linking, and more strategic content creation. Before a customer can buy something from an ecommerce site, they have to be able to locate the site and find the information they need, meaning that 72% increase in revenue is at least partially due to Nu’s SEO strategy.
Sure, “better” can seem subjective. You know what isn’t subjective? Numbers. You don’t get a 354.11% increase in site traffic with mediocre blog posts, inconsistent posting, and deserted social media pages. As part of Rut’s marketing strategy, we launched a blog, developed a social media strategy, and made sure all of the client’s content and web pages are easily accessible on both mobile and desktop platforms.
% Increase in Mobile Traffic
% Decrease in Mobile Bounce Rate
% Decrease in Page Download Time
% Decrease in Bounce Rate
A Faster, More Accessible Website
Speaking of accessibility, it pays off to spend time on mobile design. The reality is, more and more folks are picking up their phones instead of their computers to buy everything from socks to excavators. There’s no doubt that the 18% increase in mobile site traffic and 86% decrease in mobile bounce rates ultimately contributed to the client’s 72% increase in revenue in just a year.
Of course, web design is still just as important as it ever was. Actually, it’s more important than it’s ever been. The 364.11% increase in site traffic would be meaningless if we didn’t also achieve a 73.79% decrease in page download time and 86.46% decrease in bounce rates. So, while strategies like pay-per-click ads, blogging, and social media brought people to the site, useful content and impressive web design kept folks on the site and ultimately led to purchases and, you guessed it, a 72% increase in revenue.
We can’t dig too deep into each of the marketing strategies used to achieve Rut’s significant boost in eCommerce, not because we wouldn’t love to geek out over the specifics, but because each of our carefully crafted initiatives work in tandem to reach our clients’ goals, and we’re trying to keep these case studies under 600 words. Our content team has some great writers, but they’re not wizards. Sheesh.
From The Clients
Good work by good people - results-driven agency that works collaboratively to establish goals & then goes out and meets or beats them.
Nu did a beautiful job creating our website and video. They made the process easy & were very helpful. Every member of the team has been professional. They have kept to timelines and responded whenever we have needed assistance.
Better Door has been working with Nu for over a year now & has seen great results for our general web presence, site traffic and online sales (to name a few areas). We love our account team!
Everyone we worked with at Nu was professional & talented. They went above and beyond to make sure we ended up with a logo and website we loved. Excellent quality!
Window Works Studio
I want to take a moment to send out a huge Thank You to Nu! You guys are absolutely the best. A project that was overwhelming to me you guys turned into fun and enjoyable. I appreciate your integrity, accountability, diligence, perseverance and discipline but most of all your grace.
Great experience! Their help with a new website and advice on driving traffic to our site has been a real help to our business. Definitely recommend to others.
Buckeye Custom Remodeling