Rut Manufacturing: A Case for Better eCommerce

Rut Manufacturing came on board with Nu late in 2018 ready to sell some big equipment and meet some big goals in the process.

All of these numbers shake out to a 65% increase in ranked keywords overall.Each client is different, but for Rut, these numbers are the result of organic keyword research, better internal linking, and more strategic content creation. Before a customer can buy something from an ecommerce site, they have to be able to locate the site and find the information they need, meaning that 72% increase in revenue is at least partially due to Nu’s SEO strategy.

Sure, “better” can seem subjective. You know what isn’t subjective? Numbers. You don’t get a 354.11% increase in site traffic with mediocre blog posts, inconsistent posting, and deserted social media pages. As part of Rut’s marketing strategy, we launched a blog, developed a social media strategy, and made sure all of the client’s content and web pages are easily accessible on both mobile and desktop platforms.

Speaking of accessibility, it pays off to spend time on mobile design. The reality is, more and more folks are picking up their phones instead of their computers to buy everything from socks to excavators. There’s no doubt that the 18% increase in mobile site traffic and 86% decrease in mobile bounce rates ultimately contributed to the client’s 72% increase in revenue in just a year.

Of course, web design is still just as important as it ever was. Actually, it’s more important than it’s ever been. The 364.11% increase in site traffic would be meaningless if we didn’t also achieve a 73.79% decrease in page download time and 86.46% decrease in bounce rates. So, while strategies like pay-per-click ads, blogging, and social media brought people to the site, useful content and impressive web design kept folks on the site and ultimately led to purchases and, you guessed it, a 72% increase in revenue.