ClickCease HubSpot Academy: Is the HubSpot Certification worth it?

HubSpot Academy: Is the HubSpot Certification worth it?

In this digital age, it should come as no surprise that the industry leader of all-things-inbound has a massive online education platform. If you are in a field that has anything to do with technology, you know how important it is to keep yourself up-to-date or you’ll soon be left in the dust. 

 

This is especially true for those of us in the digital marketing world. Whether you work for a digital marketing agency, own a small business, or head a marketing department, keeping up with the best marketing practices is vital!

 

It can feel overwhelming to try to keep up with such a rapidly evolving industry, but it doesn’t have to be. 

 

You can follow digital marketing influencers on social media, read blogs and books, listen to podcasts, or binge YouTube for daily helpful knowledge nuggets. If you’re looking for a more in-depth approach to digital marketing education, you may want to consider online courses.

 

Some of the most notable in the industry are Google Analytics Academy, Google Ads Academy, Digital Marketer Lab, and of course, HubSpot Academy

What is HubSpot Academy?

HubSpot provides certifications in a variety of digital marketing subsets. They offer quick, practical classes to full comprehensive certification courses. Topics include Content Marketing, Inbound Sales, Sales Enablement, Email Marketing, and Growth-Driven Design all through HubSpot Academy.

Individual Lessons

For those of you who may not be sure if you have the time to dedicate to furthering your digital marketing education, these may be for you! Individual lessons through HubSpot Academy start at just 5 minutes long.

Certification Paths

Certification course lengths range from about three hours up to six hours. Inbound, Inbound Marketing, and Growth-Driven Design are just a few of the HubSpot certification opportunities available via HubSpot Academy.

 

HubSpot Certifications are an excellent way to prove your knowledge of marketing concepts for employers and clients. Certification courses are also an effective method for ensuring employees have a basic understanding of marketing in the digital age.

How Does HubSpot Academy Benefit Small Businesses?

HubSpot Academy can help any small business become a master at inbound marketing. Courses on social media strategy, blogging strategy, and content marketing teach valuable skills about how to provide helpful content to the target customer in a natural way.

 

By learning these skills, you can begin to implement a complete strategy to get your business in front of the right buyer personas and generate more valuable leads through your website and social media platforms. Or, you may learn enough to know that marketing your business is something you feel would best be handled by a marketing partner. If this is the case, we encourage you to learn more about our process and values at Nu!

How Much Does it Cost?

The individual and certification courses are all available free of cost! It may be hard to believe, but it’s true.

So, is it worth it?

Is a HubSpot Certification worth it? To put it simply, YES. Absolutely. HubSpot Academy is a hugely valuable resource for both novice and advanced marketers. If you’re looking to learn the basics of how to market your business or if you have a specific marketing skill you would like to develop, there is a course for you.

Where to Start

So you’ve decided to further your digital marketing education but, where should you start? Here are a few of our favorites:

Lessons

  • Developing a Growth Marketing Mentality
    11 minutes
    Growth Marketing is an integrated approach to growing your business and optimizing your content marketing efforts through constant testing across marketing channels.

Courses

  • Inbound
    1:54 hours
    Discover the fundamentals of inbound, the inbound methodology, and the flywheel and learn how to apply them to your business.
  • Email Marketing
    3:18 hours
    From contact management and segmentation to email delivery and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.
  • Social Media Marketing Certification Course
    4:10 hours
    The newly updated Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners; it’s the only social media training you’ll ever need.